Ibotta Holiday Shopping and Mobile Payments Study: Two-Thirds of Shoppers Plan to Use Mobile Payments for Holiday Shopping

American shoppers are expected to spend an average of $1,048 during the 2019 holiday shopping season. A large portion of that spending will involve using a mobile payments or rewards platform, as nearly 60 percent of shoppers say they have three or more rewards and/or payments apps on their phones, where as 15 percent of all shoppers have eight or more. And while more than half (52 percent) of these shoppers say they feel overwhelmed by the large number of mobile payments and rewards programs, nearly 60 percent of shoppers say they are likely to use a mobile payments solution for some of their holiday purchases this year. Another 39 percent are interested in learning more about mobile payments and rewards programs.”

Ibotta Holiday Shopping and Mobile Payments Study: Two-Thirds of Shoppers Plan to Use Mobile Payments for Holiday Shopping
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